Ello is a brand new social community which is trying to tackle the world’s largest social community, Facebook, though Ello is designed to be barely totally different to Facebook.
The concept behind Ello is that it’ll haven’t any adverts and no knowledge mining, it has been created by a gaggle of artists and designers, and the corporate has a totally totally different strategy to the social community than Facebook does.
Virtually each different social community is run by advertisers. Behind the scenes they make use of armies of advert salesmen and knowledge miners to document each transfer you make. Data about you is then auctioned off to advertisers and knowledge brokers. You’re the product that’s being purchased and bought.
Collecting and promoting your private knowledge, studying your posts to your mates, and mapping your social connections for revenue is each creepy and unethical. Under the guise of providing a “free” service, customers pay a excessive worth in intrusive promoting and lack of privateness.
The firm will make its cash another way to conventional social networks, as an alternative of adverts, Ello will supply further options to customers sooner or later, which they may have the ability to buy, this works nicely for cellular video games with the ‘fremium’ mannequin.
Ello is at present in Beta in the mean time, and it’s invite solely, you will discover out extra info over at Ello, and you may add your e-mail handle for an invitation once they grow to be obtainable.