In December, Beyonce launched her new album on iTunes, there was no publicity or press launch about her new album, it was simply launched on iTunes with none announcement.
The album ended up being the quickest ever promoting album on iTunes, Apple scored the unique for the discharge of Beyonce’s newest album and it was solely obtainable on iTunes at launch.
It seems to be like Apple is on the lookout for extra of the identical, as in line with a current report, Apple is in talks with numerous report labels to attain extra unique offers like they did with the Beyonce album.
According to a current report by the LA Times, Apple is pushing numerous document labels to provide them extra unique offers, in an try to attract extra followers to iTunes.
What Apple are on the lookout for from the document labels is an unique time period for brand spanking new albums, which might imply that an artists new album would solely be out there to buy on iTunes at launch, and you would need to wait a couple of weeks to get that exact album from different sources.
Whether the report labels will comply with this type of deal stays to be seen, however the sucess of the Beyonce album might probably affect the businesses to make use of iTunes to launch sure albums.
Source The Verge